CABA
CABA was a pioneer in the smart home and building sector but a lot has changed since the organization was formed 25 years ago. CABA needed to reconnect with its growing membership of tech heavyweights. Focusing on where the industry is going, I developed a new logo that maintains existing brand equity but moves CABA from the circuit board to the connected Internet of Things. A tag line and extensive suite of new brand collateral re-establishes CABA as a thought leader in the connected building and home industry.